Be Creative Consulting’s social media and online marketing services are designed to show you where people are talking about you, the areas where you can best get involved, and the tactics you should use to help increase brand awareness. Our services are focused on putting your company in a better position to tap into the conversation naturally happening between you and your customers.
Social Media Audit & Streamline
We analyze in depth your brand’s presence across the various social networks and offer a strategy for ways to improve it.
- Social media audit: This audit analyzes in depth your site’s presence across the various social networks and offers a strategy for ways to improve it. Not every site should have a place on Digg or Instagram, so we cater our suggestions to realistic options, including niche opportunities and relevant mainstream tactics.
- Social media streamline & profile creation: This streamline process will combine duplicate accounts, close unnecessary accounts, open necessary accounts all under one username and password. We will identify the social networks where you should be participating and where people are talking about you. We’ll also help you create and manage your own social media profiles to attract visitors and leverage the two-way conversation.
Strategic Social Media Development
We will assess your needs, outline opportunities, and prescribe specific actions for long-term social media success.
- Social media marketing strategy: Do you have a social media or interactive marketing budget but aren’t sure where to start? We can assess your needs, outline opportunities, and prescribe specific actions for long-term social media success. We will study trends in social media, research popular social media platforms, study emerging social media tools and observe how often those platforms and tools are used.
- Community building strategy development: We’ll outline which communities are worth monitoring, what the competition is doing and how you can naturally enter these communities and form relationships. This strategy document will also show you how to identify the important conversations in your industry and when, how and whom to reach out to
- Implementation guidelines: Do you already know what you want to do with social media but need help navigating a complex and seemingly subjective landscape? We’ll work with you to ensure brand integrity, compliance with the different mediums, and best practices for future development and communication.
Blog Creation & Optimization
Create a blog strategy that carves a space for your corporate or personal brand in the greater blog community.
- Blog optimization: A blog that is not set up correctly won’t attract readers or yield the search engine benefits you need. We’ll work with you to find the best blogging platform for your needs, help you optimize your blog for success from the very beginning, and show you how to tweak it to make it more accessible to both users and the search engines.
- Blog strategy development: We can work with you to create a blog strategy that carves a space for your corporate or personal brand in the greater blog community. This may include crafting ideas for blog posts, writing the posts themselves, showing you how to comment on other blogs to build awareness, and much more.
- Widget strategy development: We examine your website and analyze whether or not you would benefit from an interactive widget campaign. This includes identifying what type of widget may work for your site, its probability for success, and what your competitors are (or are not) doing and how you can beat them.
Analytics & Strategic Planning
Using insights & social analytics, we will compile data about your audience in order to strategically plan for the future.
- Analytics: We will collect your social media analytics over a period of time, establishing a baseline and targets for growth.
- Strategic Planning: We will establish key performance indicators based on the analytics collected that will contribute the most information to inform your business goals.
SEO & Site Speed – Audit & Optimization
We will audit and analyze the strength of your SEO and Site Speed then formulate a plan for improvement.
- SEO: Search Engine Optimization (SEO) is the process of helping your website appear in the results of search engines like Google. It requires knowledge of ever-changing search engine algorithms, which can be quite an undertaking. We will work to analyze your website and determine how and where SEO can be improved and build a plan to implement such changes.
- Site Speed: Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions. We will run a site speed analysis and recommend how to improve page speed and load times.
Style Guide & Branding Development
Determine branding best practices which will provide a plan aimed at unifying the overall marketing strategy.
- Define your story: We’ll craft a story that is unique to only you. This storytelling will allow you to to build your brand equity by connecting you personally with your customers. Bringing your story to the forefront of your social media presence will build brand loyalty and a sense of community among those who are loyal.
Training & Workshops
Let us tailor a marketing or social media workshop especially for your needs or choose from one of these popular themes:
- Social Media Bootcamp
- Corporate Blogging Workshop
- Social Media for Non-Profits
- Social Influence Marketing
- Smartphone Photography to Enhance Social Media
- LinkedIn Set-up & Optimization
Contact us today to see how we can help you with your social media and online presence!